True Definition

Archive for the ‘3D’ Category

An Immersive Future Awaits

In 3D, disney, film, future, High Definition, mobile, nvidia, television, Three-Dimensional on November 30, 2010 at 2:19 pm

As high definition media became a standard amongst most homeowners within the past decade, three-dimensional imagery will do so in the next. Right now, a large percentage of major blockbusters are being filmed in 3D or converted to 3D in post-production. There hasn’t really been a 3D boom like this since back in the fifties when Warner Brothers debuted a breakthrough film called House of Wax. Within the next few years’ society later lost interest in 3D as it fell victim to the success of widescreen formats with theater operators. 3D didn’t really make much of an appearance until around the nineties when studios began producing 3D Imax documentaries. A decade later 3D has become all the rage. From televisions to our portable gadgets, we are heading into a technological era that can only be described as immersive.

Film and television

I think its safe to say that James Cameron ignited our current 3D boom. Already we’ve seen 3D films like Cloudy With a Chance of Meatballs, UP, Polar Bear Express and dare not let me forget Jonas Brothers: The 3D Concert Experience. Though they make good use of 3D technology, none of them really compared to the unparalleled special effects offered in Avatar (UP being a close exception). With Avatar we learned that when 3D is done properly it could be made into something extraordinary. Since its release, many different media platforms have already jumped on the 3D bandwagon and are in the process of implementing 3D technology into their products.

“Every single television manufacturer you can think of has a 3D TV coming out.” – John Dollin

For instance, Walt Disney and DreamWorks Animation have both made promises to release 3D copies of all future titles. This is exciting news, though I do wonder if the quality of films will decrease in view of the fact that most studios will being stamping 3D on just about any film imaginable. Believe me, I have no interest in seeing Schindler’s List in 3D.

The success the film industry received from 3D movies convinced television manufactures to begin production on 3D TVs. Direct TV and Panasonic continue to work together to create three 3D television stations along with ESPN, which started broadcasting games in 3D earlier this year.

“Disney-owned ESPN will broadcast 85 sports events this year in 3D, starting with a World Cup soccer match in the summer.”–Tod Daltorio

Sony, Discovery Communications and Imax also plan to release a 24/7 station dedicated to 3D programming.

Gaming

A survey conducted in March of 2010 by the Consumer Electronics Association found that 36% of those who plan to buy a 3D television also plan to play 3D video games. It seems pretty obvious to me that video game systems will be the next platform to implement 3D technology due to its user driven experience. I wouldn’t be surprised to see partnerships between 3D design companies and video game publishers in the near future. Nintendo has already started production on their new handheld gaming device called the 3DS.

“Aside for being the first of its kind to offer a glasses-less viewing experience, the device will utilize a slider mechanism that will allow the gamer to control the 3D effects, toggling between full 3D imagery to no 3D instantly.” – Jason Leavey

Publishers like Sony and Nintendo are now asking themselves if the transition to 3D ready consoles is a worthwhile investment. More importantly, they need to know if people are actually going to buy 3D TVs, let alone if they can afford them. Of course it would bring the player to a whole new level of immersion, but do you really want to be wearing a pair of plastic glasses through a 10-hour campaign?

Computers

What about PC gamers? Fear not for NVIDIA has the answer. Meet the 3D Vision Kit.

“Graphics card manufacturer NVIDIA already markets a 3D solution for PC gamers, complete with a high-spec monitor and 3D glasses.” – Dave Stevenson



NVIDIA has maintained close relationships with game developers to ensure that more than 425 PC games are compatible with the 3D kit. You will also be able to view your photos in 3D thanks to Sony and Fujifilm who plan to bring 3D digital cameras to the market.  Surfing the web in 3D will be integrated as well as being able to watch your favorite blue ray 3D films.

Mobile

It’s only a matter of time till our smart phones make the conversion to 3D. Can you imagine the amount of user applications that will be made based solely on the purpose of exploring 3D technology?

The only thing out right now is a 3D cell phone carried by Spice Mobility, as if that doesn’t sound lame enough. The M-67 3D has only been released in India and has received less than enthusiastic reviews thanks to its minuscule 2-inch screen. Though somewhat pointless, I do think we are headed in the right direction. Like the 3Ds, you don’t need to wear any sort of glasses to use the phone in 3D. This should mean that 3D integration with our smart phones is right around the corner.

Who knows what the future might hold for 3D media. I have a sneaky suspicion that this 3D boom might actually take off due to the growing popularity of 3D films. As of now the companies are still trying to understand the concept of 3D imagery, and how it could enhance the overall user experience of the products we use. I think that down the road we will be looking at a full integration of this technology into our lives. That is, once we’ve mastered 3D without those flimsy plastic eyeglasses. I wouldn’t be too surprised to find myself in 10 years browsing music with my iPhone 3D all while checking my email through my tablet pc’s 3D display at the same time as I watch my favorite YouTube videos using a 3D web browser.

http://pcplus.techradar.com/node/3206

http://www.investmentu.com/2010/January/3d-technology-the-future-of-entertainment.html

http://www.emergingedtech.com/2010/05/the-future-of-3d-technology/

http://www.bnet.com/blog/mobile-internet/the-future-of-tv-is-3d-where-8217s-my-advil/116

http://www.ps3informer.com/playstation-3/games/the-rise-of-mobile-gaming-010309.php

http://www.thetanooki.com/2010/04/14/will-nintendos-3ds-change-gaming-3d-terminology/

http://www.tgdaily.com/games-and-entertainment-brief/48975-3d-video-game-adoption-higher-than-hd-game-adoption

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We’re Going to Need a Bigger Screen

In 3D, Aspect Ratio, High Definition, Three-Dimensional on November 4, 2010 at 12:31 pm

Shortly after the Second World War the film industry noticed a steady decline in cinema attendance. Theatres began to shut down and productions were being postponed. Where did this decline come from? Many believe it was a lack of interest. At the time, servicemen were reuniting with their families and going to the movies was the last thing on anyone’s mind. I mean, who needs to go the movies when you have a perfectly good television set in your living room? The film industry desperately needed a way to change how they showed their pictures, and the best way to do that was to make it a bigger and wider picture.

Fred Waller had the idea to create an extremely wide screen cinema system that would surround the audience with picture and sound. This would be known as Cinerama and would jolt consumer interest within the next few years. Though a minor and cheap change for the film industry, the switch to Cinerama will forever revolutionize how movies are viewed.

It’s important to note that there is more than just one type of wide screen ratio. In fact, there are four basic aspect ratios that are commonly used today in television and in film. First, I’ll start with full screen television, which has a ratio of 1.33. What this means is that for every single vertical unit, there will be 1.33 horizontal units. After television you’ll make the jump to HDTV viewed in a 1.77 ratio, or 16:9 as most have called it. Since HDTV’s have become more accessible and are generally cheaper than in the past, it is becoming, for most of us, the standard television format.

The same rules are applied when you make the jump into cinema. The standard cinema aspect ratio for most films is 1.85 and 2.35 for Cinemascope, or in other words, ultra-widescreen films. Unfortunately films were only showed in Cinemascope between the years 1953 and 1967, as Fox was able to find a cheaper and more cost effective anamorphic lens developed by Panavision. Some notable films shot in Cinemascope were East of Eden and Our Man Flint.

Just as it was in the 1940’s, the line between Television and Cinema is still a thin one. Movies are played on TV within their original aspect ratio, and HDTV is nearly a standard in most homes. This leaves the film industry in basically the same spot as it was in before, maybe an even worse position with the implementation of new media, such as computers. Since the spark of the Internet we have seen ticket sales plummet, giving some the idea that going to the movies is meaningless when you can just download your preferred media legally, or illegally over the Internet. What should the film industry do at this point? Well, they need a way to re-invent themselves as they did before. They need a way for the screen to come alive. They need to bring back 3D.

A three-dimensional take over

In 3D, Star Wars, Three-Dimensional on October 19, 2010 at 2:59 am

It was recently announced that George Lucas plans to convert his beloved films to Imax 3D. As nerds around the world rejoice at the chance to watch a three-dimensional Princess Leia strangle Jabba the Hut, I find myself asking why? Why even bother converting Star Wars to 3D? I mean does it really matter now, George? You’ve already created one of the most praised trilogies of all time. Is blue-ray not good enough for you? Okay, enough with my rant on Mr. Lucas. I guess the better question to ask is, why not?

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